About FrontSail AI

The virtual operations assistant
for service businesses.

We started by helping service businesses stop missing calls. Then we kept going, into the back office and out to the field. Today FrontSail AI runs the whole office, not just the front desk.

Our story

Why we built FrontSail AI

Picture a contractor mid-repair. The phone rings: water damage, after hours. Their receptionist is on another call. The caller leaves a voicemail. By the time anyone calls back, they've booked someone else.

This happens thousands of times a day. The owners care; they just do not have enough hours, and the front desk sits one interruption away from chaos. We built FrontSail AI to fix that.

The assistant answers every call instantly, sounds professional, and handles the full range: a simple question, a structured intake, an urgent escalation. It captures every job and routes by your rules. From there we kept going into CRM updates, work orders, dispatch, invoice prep, and a hand for the crew in the field.

Based in Waterloo, Ontario. We build software so service businesses can grow without growing the office.

What we stand for

The values that guide us.

What we look at when we have to make a hard call, and what you should expect from us when you put your business on FrontSail AI.

Built in Canada

Based in Waterloo, Ontario. We treat customer data carefully because we have to look the people who trust us in the eye.

24/7 availability

Phones get answered at 3 AM the same way they get answered at noon. Nights, weekends, and holidays included.

Simple to start

A working assistant in three clicks. There is no multi-week setup, and you do not have to swap out tools you already have.

Results, not vanity metrics

We track calls answered, jobs captured, and hours saved. The kind of numbers an owner can read in their bank statement.

Works with your stack

Sits alongside the CRM, calendar, and phone system you already run. Tools that do their job stay; FrontSail AI fills the gaps.

Natural conversations

It listens, asks the right questions, and explains the next step. Callers get a conversation, not a voicemail-shaped robot.

Meet the team

A small crew with strong opinions.

We're a small team based in Waterloo, Ontario. Our backgrounds span AI research, voice technology, and operations software written for owners who have no patience for vendor-speak.

When you work with us, you talk to the people building the thing. No support ticket, no account manager you've never met.

Want to say hi? Reach out at .

Three clicks away

Put your office on FrontSail AI.

Create a working assistant in three clicks and test it on your business. Upgrade only when FrontSail AI is moving real work for you.

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